About The Sales Board - Improve Your Sales Skills and Selling Strategy

Research and Sales Certification Technology

Action Selling training from The Sales Board produces real gains in sales performance - gains that can be seen in salespeople's behavior and measured in actual dollars. This is due to two basic reasons.

1. Action Selling teaches sales skills that really make a difference and that can be taught.
2. Two, the training incorporates mechanisms to ensure that those skills are actually used on the job.

Five years of initial research focused on developing a clear understanding of exactly which selling skills had the greatest impact on performance change. Five Critical Sales Skills emerged.

Research into the sales training industry turned up another key fact. The greatest weakness of The Sales Board's competitors was their failure to ensure that skills and knowledge learned in class actually got applied on the job. Nearly two decades later, that is still our competitors' biggest weakness. In learning theory, it's known as the problem of "transfer." You can teach people to do something in class, but getting them to do it that way in the field is a different thing altogether.

In 1995, The Sales Board began assessing the skills of salespeople with the use of the Benchmark Sales Skills Assessment. The assessment technology was continually refined. To date, more than 350,000 salespeople have been assessed, trained, certified, and measured against standards of performance change. No other company has developed anything remotely comparable to this database of skill measurement and corresponding performance change.

The knowledge we have gained has been completely incorporated into the Action Selling training process. That is why The Sales Board can claim these major sales training innovations.

1. When we say that Action Selling teaches the Five Critical Selling Skills, this is not just a marketing boast. These skills are trainable, measurable, and have the greatest impact on performance change. We have the research to prove it.
2. Action Selling transfers more skills into the field than any other sales training methodology. This is ensured by our Online Sales Training LearningLink technology, as well as the incorporation of a number of proven adult-learning principles.
3. Research proves that once salespeople become Action Selling certified through our training program and online LearningLink, their performance improves at six times the rate of salespeople who are not trained on Action Selling.

The Sales Board trains and certifies salespeople in the particular skills that have the greatest impact on sales performance. And from the ground up, our programs are designed to ensure that those critical selling skills are not only "learned" but used, consistently, in the field. Today, as a result of Action Selling Certification, over 3,000 companies and 350,000 salespeople have dramatically increased their ability to make money selling with six times the revenue increases of others.

Discover the power of Sales Certification.