Questions: The Answer to Sales
Open Ended Questions: The Key to Sales Success
95% of All Customers say "Salespeople Talk too Much"Three quarters of the real "selling" takes place when the salesperson is listening, not talking. The challenge in today's markets is not to educate customers by dumping general knowledge on them. Rather, it is to uncover the customer's real needs - the ones that keep them up at night - by asking the right open ended questions, listening and then applying the solution. That's what wins hearts and minds - and opens wallets.
Questions: The Answer to Sales shows how and when to do that.
If your company approaches selling this way, your salespeople will:
- Uncover Customer's Real Needs
- Move the Sale Forward
- Successfully Differentiate the Company
- Earn the Right to Solve Customer Problems
- Dramatically Increase Sales & Profit Margins
