Research Links 5 Skills to Top Sales Performance
Mastering the Five Critical Sales Skills
Since 1990 our research has tracked over 300,000 salespeople in every industry and identified 5 skills that are critical for maximizing sales performance. More sales performance improvement has been gained through knowing how and when to use these 5 Critical Selling Skills than any other skills.- Buyer/Seller Relationship: Salespeople who develop a clear understanding of the decision process that all customers make and combine this with their sales process, show more improvement gain than those that do not understand this relationship.
- Sales Call Planning: The most frequent mistake made by salespeople is failing to plan for their sales calls properly. Dramatic improvement is available with a simple formula for call preparation.
- Questioning Skills: Salespeople fail to ask all of the right questions in their sellings process. When The Best Questions Map™ is used, this problem is solved.
- Presentation Skills: Even though many salespeople are skillful at presenting, their sales presentations lack effectiveness because they fail to communicate the best solution that matches their customer's needs.
- Gaining Commitment: Most salespeople fail to accomplish the principle mission of sales. That is to gain commitment. Exponential improvement in sales performance is gained when this problem is solved.
Take the Next Step. To measure your current skill level in these five critical selling skills and to discover areas that need improvement, click on "Assesss Your Skills" below.
Learn How and When to Use These Skills by Reading Action Selling
