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1.800.232.3485
The Sales Board The Sales Board
  • About Us
    • Our Story
    • Customers
      • Sales Training Case Study
    • Products and Services
      • Sales Training Programs
        • Train the Trainer Courses
      • Sales Management Training
      • Sales Force Training
      • Sales Certification
      • Sales Training Workshops
      • Customer Relationship Professional (CRP)
        • Why You Need to Train Customer Relationship Professionals
        • Why Customer Satisfaction Isn’t Enough
    • Sales News
  • SALES SKILLS
    • 5 Critical Sales Skills
      • Sales Skill #1 – Buyer Seller Relationship
      • Sales Skill #2 – Sales Call Planning
      • Sales Skill #3 – Questioning Skills
      • Sales Skill #4 – Presentation Skills
      • Sales Skill #5 – Gaining Commitment
      • Sales Skills Training
    • Sales Skills Assessment
    • Sales Skills Articles
      • Don’t Make Classic Selling Errors
      • Learn Critical Selling Skills
      • Understand How Buyers Buy
    • Sales Skills White Papers
    • Sales Skills Books
      • Action Selling Sales Book
      • Selling Your Price
      • Questions
      • Masters of Loyalty
      • Sales Strategy
    • Sales Skills Videos
    • Sales Skills eLearning
  • Sales Training
    • Action Selling
    • Sales Training Workshops
    • Leadership Training
    • Best Sales Training
    • Sales Training Articles
      • Business Skills for Salespeople
      • How to Train Salespeople
      • Use The Best Sales Process
    • Sales Training White Papers
    • Sales Training Books
      • Action Selling – Sales Book
      • Selling Your Price – Sales Book
      • Questions – Sales Book
      • Masters of Loyalty – Sales Book
      • Sales Strategy – Sales Book
    • Sales Training Videos
    • Sales Training eLearning
  • Customer Service Training
    • Customer Relationship Professional (CRP)
    • CRP White Papers
    • CRP Videos
    • Masters of Loyalty Book
  • Search
  • Contact

Sales Training Research Study

Sales Training White Papers

Independent Research from Aberdeen Group Proves the Action Selling Sales Training Method Outperforms All Other Sales Training.

Included in the Aberdeen Sales Training Research Study

Sales Training Research Study

Independent research company Aberdeen Group proved with research of 835 companies that Action Selling consistently outperforms “All Other” major sales training companies in these important measurements:

  • Year-Over-Year Enhanced Sales Results
  • Reps Achieving Quota – 54% BETTER
  • Customer Retention – 93% BETTER
  • Average Deal Size – 79% BETTER
  • Reduced Sell Cycle – 136% BETTER
  • Reduction In Sales Turnover – 125% BETTER
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Sales Training Failure? Try Teaching the Right Things.

Aug 14, 2017

Good sales training can teach you how to make more sales. Great sales training teaches you how to create more customers who are fiercely loyal to you and your company.

Learning It Is One Thing, Doing It Another

Oct 5, 2017

I am frankly embarrassed to work in an industry whose products have a 90 percent failure rate. Yes, that is the approximate percentage of sales training programs that fail to produce meaningful, long-term gains in sales performance in the field.

How Do You Know Your Sales Training Works? (Part 6)

Oct 25, 2016

The reasons are understandable. After all, consider the difficulty of collecting hard, measurable evidence that would establish a direct link between a sales training program and improved business results. First you would need a training program that teaches distinct, identifiable sales skills—skills that provably make a critical difference in the real world of sales. Then the program would have to improve those skills, demonstrably and measurably. Then the improved skills would have to “transfer” from the training program to application on the job, again demonstrably and measurably.

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Action Selling

Since 1990, The Sales Board’s Action Selling Sales Training and Sales Certification Programs have consistently increased revenue, protected margins and improved the sales culture for thousands of businesses worldwide. Action Selling Sales Training Programs Work. Your salespeople will become top producing sales professionals. Your sales managers and sales trainers will become effective sales coaches. And whether your business consists of a few reps or a large, global sales force, the Action Selling process will differentiate your company and products/services.
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