White Paper: The Hunter/Farmer Paradigm Is Dead

How a New Breed of Sales Pros Can Change the Game So-called experts claim that there are two types of business developers: Farmers and Hunters. You're either one or the other. Consequently, you fit one type of sales position or the other: new account rep or current account rep. In my experience—and I have spent 30-plus years thinking deeply about sales—if you see everyone heading in the same direction on a topic like this, they are usually all wrong. Here's why I think that everyone is confused about this one...